GEO: generative engine optimisation Help AI assistants understand and mention your brand.

Generative engine optimisation (GEO) makes your business easier for AI search tools such as ChatGPT Search, Google AI Overviews, Gemini, Perplexity and Copilot to find, understand and cite: crawlable pages, consistent brand facts, structured data and clear, quotable content.

What is GEO?

GEO (generative engine optimisation) is improving how a brand appears in answers written by AI tools. It focuses on making content accessible to AI crawlers, stating facts about the business clearly and consistently, and publishing well-structured information worth citing. Nobody can guarantee that an AI assistant will recommend a particular business.

What our GEO service includes

AI crawler access

Content readable without JavaScript and a robots.txt that treats AI search crawlers and AI training crawlers separately.

Brand and entity clarity

The same name, contact details and profiles everywhere, plus Organization structured data.

Structured, clear content

Definitions, comparisons and answers written so they can be quoted accurately.

Citable proof

Real case studies and service pages that AI tools can point to.

llms.txt

An optional plain-text summary of your site for AI tools (helpful, but not a ranking requirement).

Visibility in AI answers

Regular checks of how AI tools describe your brand for the questions your customers ask.

SEO & AI Search Visibility

GEO is part of our SEO & AI search plans (current prices are on the pricing page):

Starter: ₹15,000 – ₹20,000. Local SEO and AI search visibility.
Growth: ₹21,000 – ₹40,000. Full technical SEO.
High-Competition: ₹50,000 – ₹80,000. High-competition SEO and multi-location setup.

Billing terms are confirmed in your proposal.

See full pricing

How we work

Discovery and alignment: Uncovering goals, user behavior and the competitive landscape.
Strategy and architecture: Structuring the information architecture and the project roadmap.
UI/UX design: Crafting bespoke, high-conversion visual interfaces.
Full-stack development: Writing clean, scalable, high-performance code.
Testing and QA: Multi-device testing, security checks and speed optimisation.
Launch: A planned, carefully managed launch.
Growth and support: Ongoing maintenance and conversion optimisation.

See our full process

GEO: common questions

What is the difference between GEO and SEO?

SEO aims for rankings in search results. GEO aims for your brand to be understood and mentioned correctly in AI-written answers. They share the same foundations (a crawlable site, clear content, structured data); GEO adds a focus on consistent brand facts and quotable information.

Can you guarantee that ChatGPT or Google AI will recommend my business?

No. AI tools decide what to include, and nobody can guarantee a recommendation. GEO removes the obstacles and gives these tools clear, accurate information about your business.

How do you measure GEO?

By regularly asking AI tools the questions your customers ask and recording whether and how your brand appears, together with referral traffic from AI tools in your analytics.

Do I need an llms.txt file?

It is optional. llms.txt is a plain-text summary some AI tools may read; it is not a ranking requirement. We add one because it is quick and harmless.

Which AI crawlers should my website allow?

AI search crawlers (such as OAI-SearchBot, PerplexityBot and Claude-SearchBot) fetch pages to show and cite them in answers. Training crawlers (such as GPTBot and ClaudeBot) collect data to train models. Each group can be allowed or blocked separately in robots.txt.