Blog Guides for building and growing online.

Practical articles on website development, SEO, AEO and GEO: what they are, how they compare and what to do first.

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SEO vs AEO vs GEO: What's the Difference?: SEO, AEO and GEO compared side by side: what each one targets, how they fit together and what to do first to be found in search, answers and AI tools.
What Is GEO? A Practical Guide to Generative Engine Optimisation: A practical introduction to GEO (generative engine optimisation): how AI tools find information, a checklist for your website, what to avoid and how to measure.
WordPress vs Custom Website: Which Should Your Business Choose?: WordPress or a custom-built website? A plain comparison of editing, design freedom, features, performance and maintenance, and how to choose for your business.
How to Plan a Website Project: 7 Steps From First Call to Launch: A step-by-step guide to planning a website or app project: discovery, strategy, design, development, testing, launch and growth, and what each step delivers.